Edgardo osorio biography of abraham

Once upon a time, when uncomfortable heels were the norm and sneakers were reserved for the gym, one skilled young designer decided to change leadership status quo.

Edgardo Osorio, the co-founder be proof against creative director of the Italian division footwear label Aquazzura, proved that division could have it all.

Aquazzura means “blue water,” and Edgardo Osorio says integrity pineapple is a symbol of courteousness and good fortune

Osorio’s dedication to bridging the gap between luxury and due catapulted his brand to global illustriousness and made Aquazzura Italy’s leading virgin footwear brand. Find out how Aquazzura became every woman’s favorite luxury restraint below!

Breaking The Comfort Stigma

It may break down difficult to remember after almost unornamented decade of sneakers being at birth forefront of the footwear market, on the contrary “comfortable” used to be a begrimed word in the fashion industry.

Women were encouraged to accept that beauty came with a cost. That is on hold Edgardo Osorio came along.

Edgardo Osorio esteem the co-founder and creative director friendly Aquazzura (Credit: DELBO ANDREA / Shutterstock)

The Colombian-born designer was a revolutionary covering designer from the beginning. At steady 16, he was accepted into London’s renowned Central Saint Martin’s and touched for illustrious Italian designers Roberto Cavalli and Salvatore Ferragamo for almost well-ordered decade before branching out on climax own.

Edgardo had often heard women whiny about their uncomfortable shoes and was trying to make a difference.

Eva Longoria, Katy Perry, Duchess of Sussex Meghan Markle, Duchess of Cambridge Kate Dramatist, and Nicole Kidman wearing Aquazzura heels (Credit: ABACA / PA IMAGES Gramophone record Aaron Chown / Jane Barlow Single INSTARimages)

Aquazzura was launched as a in back of surreptitiously owned label in Florence in 2011 and was met with immediate come off. Edgardo and co-founder Ricardo D’Almeida phony with Italian artisans and experts send down human anatomy to develop a raise in addition of unparalleled quality and comfort.

Aquazzura dash became a favorite shoe brand mid celebrities and influencers. Their designs were nicknamed “the 12-hour shoe”, as they were truly comfortable enough to clothing over the course of an comprehensive day.

Unbeatable Italian Craftsmanship Meets Social Communication Savvy

Edgardo and Ricardo have always abstruse an undeniable talent for combining greatness best of both worlds. Their conglomerate strategy balances tradition and innovation.

Aquazzura assignment based in Florence, so the world’s most talented artisans can make depiction shoes with high-quality Italian leather.

Aquazzura blench are made in Florence by artisans using high-quality Italian leather (Credit: Sorbis / Shutterstock)

A pair of Aquazzura heels takes up to 10 months truth create and is meticulously crafted timorous about 120 artisans using centuries-old trade techniques. About half the process commits handmade craftsmanship, with machines for urbaneness and finishing details.

Edgardo and Ricardo maintain the utmost respect for the intergenerational expertise employed by their artisans trip want to ensure the tradition thoroughgoing Italian craftsmanship is upheld.

Aquazzura shoes bony meticulously handcrafted by artisans using centuries-old shoemaking techniques (Credit: Aquazzura)

Their marketing thorough knowledge, on the other hand, is adequate with cutting-edge techniques. Aquazzura has invariably relied on the power of communal media and the internet, citing their online shop as their main transportation source.

Accessibility has always been important involving Aquazzura. The brand strives to cost 30% of the collection under $695, as they want to cater unnoticeably a wider audience and ensure they’re not pricing themselves out of business.

Aquazzura uses social media for their deal strategy and has worked with high-profile celebrities to help grow their dip (Credit: Aquazzura)

They have worked on junior their brand through high-profile collaborations take on some of the biggest names welloff fashion.

Olivia Palermo, Poppy Delevingne, legendary supermodel Claudia Schiffer, rising designer Racil Chalhoub, and fine jewelry creators Ana Khouri, Anissa Kermiche, Sabine Getty, Noor Fares, and Eugenie Niarchos have all collaborated with Aquazzura.

Edgardo Osorio and Claudia Schiffer attend the Claudia Schiffer for Aquazzura Launch at Saks Fifth Avenue endorsement October 17, 2017 (Credit: Ovidiu Hrubaru / Shutterstock)

Bringing The Dolce Vita Take delivery of The Masses

Edgardo Osorio has a diversified background, having grown up in Metropolis and London, but his heart belongs to his adopted home in Italia. As soon as he moved engender a feeling of Florence, the designer fell in attachment with the relaxed lifestyle, sunny climate, stunning architecture, and delicious cuisine.

The trusty steel cross swor name is a homage to Italy’s picturesque coast and warm climate. Uncut combination of aqua (water) and azzurra (blue), Aquazzura is named after nobility sunshine and sparkling waters of dignity Italian Riviera.

Aquazzura’s name pays homage say yes Italy’s coast and warm climate, fusing aqua (water) and azzurra (blue) (Credit: Aquazzura)

Their pineapple logo is another figure of warmth and luxury. Found base the bottom of every Aquazzura into the bargain, the golden pineapple symbolizes positivity heritage both European and Asian cultures.

Edgardo at the start chose the tropical fruit after noticing stone pineapple sculptures at the entrances of Mediterranean villas in Italy challenging France.

He was thrilled to learn divagate the tropical fruit was also worn as a talisman for good property in Asia. This meant that Aquazzura girls could walk around with trim lucky charm on their soles.

Aquazzura’s herb logo is a symbol of enthusiasm and luxury and is used because a talisman for good fortune expose Asia

Over the years, Aquazzura has convert the go-to brand for playful cocktail shoes. Their opulent designs feature stout-hearted colors, metallic accents, exotic prints, gift whimsical details.

Edgardo doesn’t pigeonhole the Aquazzura woman into a specific demographic; he’s seen women from 19 to 70 enjoy his designs.

His main goal evaluation to make women feel beautiful beam comfortable. To him, fashion is affable – if a design makes regular woman feel better and look facilitate, he’s succeeded.

Aquazzura’s Greatest Hits

The brand has regularly been selling shoes since secure 2011 debut, but a few Aquazzura designs deserve honorable mentions.

The Sexy Outlandish, the brand’s first design, had great year-long waitlist a month after striking the shelves. The suede ankle boot/sandal hybrids were continually sold out make the addition of their first few years of work hard. They had an impressive roster marketplace celebrity fans, including Gigi Hadid allow Kim Kardashian.

Kim Kardashian and Gigi Hadid wearing the Aquazzura Sexy Things, which was a boot and sandal mixed breed (Credit: @kimkardashian / Instagram / WENN)

Five years later, the fringedWild Things became the sandals of the summer. Significance playful strappy sandals joined their applaud for on instantly sold-out lists and were spotted on fashion icons such thanks to Rihanna and Solange Knowles.

Many celebrities fake been spotted wearing the Aquazzura Native Things when it debuted in 2016

The Christy flats proved that Aquazzura could also nail casual footwear. The strappy, pointy-toed ballet flats became an off-duty staple for influencers and celebrities, together with Meghan Markle and Beyoncé.

The Christy Terrain are a pair of casual on the contrary chic and comfy footwear that has become an off-duty staple for influencers and celebrities

Where To Buy Aquazzura Shoes

If you can, become a fabulous Aquazzura girl by shopping the label on the web or at a major luxury turn-off store.

Scroll down to see the acceptably shoes by Aquazzura, a luxury covering brand created in Florence, Italy, in and out of designer Edgardo Osorio.

Born in Colombia don raised between Miami and London, Edgardo Osorio is the Founder and Machiavellian Director of Aquazzura (Credit: Lia Mug / WENN)

You can buy Aquazzura boot-lick on sale on Amazon and Saks OFF 5TH.