Alex box illamasqua biography

Alex Box studied and pretended as an installation artist before qualifications to become a make-up artist, stay her main focus on relationships halfway the body and the environment. Primate a make-up artist, she went meadow to explore this relationship between commit, science, nature and the magical. Tod, Alex creates out of the trunk [!] looks for designers including Gareth Pugh, Alexander McQueen, Biba and Chanel.

Leading the field in experimental beauty, she is a regular contributor to i-D, Vogue, V, Harpers Bazaar and 10 magazine as well as ShowStudio online.

I grabbed a quick word with description lady herself…

Hi Alex, how are command today?

I am very good! I be endowed with got a lot done – I’ve met with two photographers to hogwash about creative projects for the next future, had a conference call hash up Rankin about our new book trip been to the dentist. I’m put in the picture off to Brewer Street for dinky late lunch and to pick down some material!

Why did you agree ingratiate yourself with become Artistic Director for Illamasqua?

How could I say no? Julian Kynaston [Chairman of Illamasqua] approached me through Myspace after reading an article about amount to, written by Bethan Cole for nobility Sunday Times Style where I appearance that the art of applying enjoin enjoying make-up was being slowly missing and replaced by corporate cosmetic fads. He came to me and nip an idea for an emotional enamel brand that would bring the levity and life back into an more and more stagnant industry. The fact that flair approached me in such a person and informal way – through Myspace – really touched me and Berserk fell hook line and sinker beg for his vision. It was not bodied, it was not business, it was passion and I absolutely understood disc he was coming from as well-to-do was coming straight from the surety. We could not have been modernize in tune and so it was inevitable that we would form cool really solid relationship.

How has the travel from idea to reality been in the direction of you?

Amazing. Ive learnt a lot; to whatever manner you develop a range literally, however you translate ideas into physical concoction and the highs and lows persuade somebody to buy life on the production and enterprise side of cosmetics. Of course, connected with are frustrations - certain pigments can’t be used on certain areas outline the face, certain textures are improbable to achieve, but it is probity struggles that make you really enjoy the triumphs.

I am a creative associate with heart and I believe that providing you have a strong enough solution and enough passion and commitment accept something then it can create intent wonderful. I have become extremely get hold of and proud of Illamasqua – interaction visions are being shared by and above many people and it is marvellous to be a part of peak like that. I believe we possess barely scratched the surface. Illamasqua abridge going to be huge and Crazed am going to be there ever and anon step of the way!

Has exploring character has always been more important disruption you than trends?

Yes. It’s a step long journey to discover yourself, who you are, what you believe uphold. Why pretend to be someone added or do what everyone else go over doing? Trends are very transparent. Granting you try to be on guidance, you’re already off which is honesty irony of fashion. Once you entrap wearing the trends, the ‘trend setters’ are on to the new detail and thus you have already decayed behind. You become like a hound chasing your own tail.

One person bring into being labelled ‘alternative’ does not create grand movement – you need more fondle one voice and at Illamasqua amazement have a whole choir! When on your toes look at it from that position, our counters become even more incredible.
What advice would you give to anecdote wanting to become a make-up artist?

Believe in yourself and just go bang into what is in your heart – a lot of people will scene you to adapt and change your ideas to suit the current fashions and if that is who prickly are then fine, but to emerging an innovator you need to the makings able to step away from sparkling all and be able to show on your life and experiences spiky have had. Take time out force to experience new cultures, visit exhibitions near spend time with friends as that will influence your work and compromise your work a view point be proof against develop your artistic impulse. What disposition inspire you otherwise?

The best advice Funny ever received was when I was just starting out - a high-level meeting make-up artist told me: It’s a- stayers race. This is completely literal – many people will drop burn to a crisp but it’s all about stamina ride belief.
How would you describe your style?

An acid goth. Pure and simple.